Cold therapy, icing, cold exposure, cold thermogenesis, cold dieting, and cold stress are just a few of the terms used to describe this health strategy. Eric Grove, creator of the ice vest company Cool Fat Burner, joins the show to share why cold thermogenesis works and just how it affects the body at a hormonal and cellular level. He explains how it is beneficial for athletes and muscle recovery, weight loss (boosting your metabolism to over 300%), balancing your insulin and glucose levels, getting in the moment, better rest and relaxation, and increasing your brown fat (AKA good fat). We discuss the ground-breaking anti-aging and cancer research surrounding the topic of controlled cold exposure. Finally, we give you step-by-step ways on how to begin to become cold adapted, from beginner to advanced state. This is a strategy I have been practicing on and off for over 15 years, and it’s one that I’ve recently began incorporating into my daily life, thanks to these ice vests.